Craft Beer and Beverages

这包括各种工艺风格的饮料类别，这些饮料在消费者需求方面继续飙升，预计将继续占据市场份额.

Craft Beer

云顶集团糖果游戏很早就认识到精酿啤酒行业的潜力，并帮助无数啤酒厂通过创新的啤酒包装扩大其对消费者的影响. 有几个因素促使精酿啤酒行业采用精酿啤酒罐, 包括保护新鲜度和味道的固有屏障特性，以及使品牌能够表达其独特身份的印刷技术. 一个恰当的例子:独立酿酒商协会(SIBA)《云顶集团糖果游戏》表明，自2019年以来，其成员的罐装精酿啤酒数量增加了两倍多.¹

Like every industry, the craft beer market was impacted by the pandemic, but it seems to be on the rebound. For example, in the U.S. in 2021, overall U.S. 啤酒销量增长了1%，精酿啤酒销量增长了8%. 这使得小型和独立的啤酒制造商在该国啤酒市场的份额增加到13%.1%, up from 12.2% the previous year.² 这些数据标志着全球啤酒市场回到了大流行前的常态，当时精酿啤酒的增长速度超过了整体啤酒市场. In Europe, SIBA成员啤酒厂的平均产量在2021年恢复, after a dramatic fall in 2020, but it remains below 2019 levels.³

Cocktails and Mocktails

便携性和耐用性的特点，使圆柱形饮料罐如此吸引在精酿啤酒类别也适用于鸡尾酒部分. 消费者欣赏预混合饮料的便利，在一个轻量级的格式，保持新鲜度和调节温度. 罐装鸡尾酒省去了准备时间和携带多种配料和工具的负担. Ready-to-drink spirits represented $741 million in U.S. retail-store sales in 2021 through Dec. 今年的销售额是去年同期的两倍多.⁴ 一份尼尔森智商全球快照报告显示，预调鸡尾酒的兴起具有全球吸引力, with Europe showing an 11.从2020年到2021年，预混饮料的销售额将增长7%.⁵

Consumption of mocktails, 除了杜松子酒和奎宁水或莫斯科骡子等流行的酒，它们还提供一种不含酒精的替代品, is also on the rise. 根据NielsenIQ的报告，非酒精饮料的销量上升了33%.2% in the last year, with $331 million in total sales. Non-alcoholic beer and cider sales grew by 31.但更值得注意的是，非酒精烈酒的销量增长了13%.4% during the same period.⁶

^{1 http://www.siba.co.uk/2022/03/17/siba-craft-beer-report-shows-traditional-cask-beer-sales-serious-threat-due-huge-shift-online-sales-home-drinking/}

^{2 http://www.brewersassociation.org/statistics-and-data/national-beer-stats/}

^{3 http://www.siba.co.uk/2022/03/17/siba-craft-beer-report-shows-traditional-cask-beer-sales-serious-threat-due-huge-shift-online-sales-home-drinking/}

^{4  http://www.wsj.com/articles/fresca -与-酒加入人群————罐头的鸡尾酒——11641477316?mod=Searchresults_pos8&page=1}

^{5  http://nielseniq.com/global/en/insights/analysis/2022/pre-mixed-alcoholic-beverages-outpace-beer-and-wine-in-global-markets/}

^{6 http://www.cnbc.com/2021/12/09/more-are-drinking-alcohol-free-cocktails-beer-and-wine-heres-why.html}